My role:
UX Researcher | UX Designer
Xitou Nature Eduction Area
Forest therapy chatbot
An interactive healing experience that invites you to walk into the forest
＃Chatbot
＃Service design
＃Integrated design
＃User experience design
Chatbot Design
Project background
The owner hopes to design a set of forest healing courses based on sensory experience and interaction with nature, and is committed to promoting forest healing to the public.
Project Target
Incorporating the advantages of digital experience into forest activities
Challenges
1. The project duration is 1.5 months.
2. The client wants to replace "guided tours" with "virtual products" to complete the entire forest therapy process.
3. It's necessary to integrate local features to ensure the concept of "localization."
Design-process model
Double Diamond
Our choice of the Double Diamond design process is strategic for efficiently managing complex challenges within a tight timeline.
Discover
Clarifying Client Expectations
Situation Analysis
Stakeholder Analysis
Site Investigation
Interview
Define
Persona
User Journey Map
Empathy map
Requirements & Strategies
Prioritization Matrix
Mission ＆ Target
Develop
Features Ideation
Scenatios by Persona
User flow
Wireframes
Visual Management
Deliver
Production
Launch of Outcomes
Evaluation & Feedback
Project Stages
Chatbot Design
Client Expectations
Situation Analysis
Stakeholder Analysis
Client Expectations
- Target: Selling Forest Healing Online Services
- Target Audience: Women aged 20 to 50
- Features: #Handmade #Breathing #Walking #MindfulWalking #Photogenic
- Area: Collaborate with The Howard Hotel, utilizing the Xitou forest and The Howard Hotel's venue.
- Expected Product Direction:
1.Since forest therapy is very personal, the experience can be offered both outdoors and indoors.
2. This area is in great need of nighttime activities.
Situation Analysis
Xitou's current clients include stress relief seekers, traveling seniors, adventure seekers, and nature enthusiasts.
Most Xitou customers are nature enthusiasts and seniors drawn by its natural beauty
The new product targets young people with online features to lower the customer base's average age
Stakeholder Analysis
Observation
Discover
Site Investigation
Analysis of existing processes
Observe existing process
By personally visiting and experiencing the actual process of forest healing on-site, one can gain a profound understanding of the experience. Asking questions to participants at critical moments further deepens the comprehension of the experience, allowing for the refinement and improvement of the service process.
Pain points & Challenge
Through interviews and observations, we've identified potential pain points and challenges, primarily concerning confusing workflow and processes, and varying needs among individuals.
The process is too long and arduous, not everyone has the stamina to endure it.
The activity flow is too complicated; if you fall behind, it's hard to catch up.
The main focus is on interacting with nature, and there aren't many opportunities for participants to take photos.
Some participants are not interested in specific activities.
Some of the introduction are not detailed enough, however, some them are too detailed and boring
Persona
Define
Two different types of target audiences
User
Define
User journey map
Empaty Map
Research
Tools
User journey map
We try to organize the stages that users go through into a user journey map and turn the problems found into challenges and actionable statementswith HMW (How Might We) & Ideas. We use Han as Persona to this Journey Map.
Then, analyze the potential problems they may encounter through an empathy map to conduct a pains and gains analysis
Empath Map
Discover
- The toilet is far away from arterial route.
- A bit boring at night.
- Existing activities are not for everyone.
- Explanation of plant knowledge is unattractive.
Gains
- Enhance the relationship between travel companion.
- Body and mind are purified.
- Learning the knowledges that is not normally accessible.
Key Conclusions
Define
Requirements & Strategies
Prioritization Matrix
Mission ＆ Target
Core Mission :
How can we use an easy way of communication toallow users of different ages and intereststo experience the healing charms of the Xitou forest?
Design Target
Not affected by time and weather.
Moderate customization can suit most people.
There is a good junction point between activities
Lets users keep track of the activity process at any time
Ideation
Features
Scenatios by Persona
Combining the conclusions previously summarized, apply persona Han in the scenario to plan out a complete usage situation.
Start engaging in the activities
Open the activity link to start filling out the self-awareness questionnaire
Receive system-recommended activity flows and choose the ones the user likes
Obtain the virtual guide for the chosen process.
Prepare to participate in the activity.
Arrive at Xitou Fuhua Hotel
Purchase this activities at the hotel front desk
Obtain the activity QR code
Collect the experience pack
Start engaging
in the activities
Begin meditation with guidance from the instructor
Experience the connection with nature through tree hugging
Experience the tranquility brought by listening to the white noise of nature
Release body aches through yoga
Learn about the plants in nature through short stories
Absorb the forest's phytoncides to purify one's body
Learn from system prompts that this area is a popular spot for taking photos
Experience lying leisurely on a hammock in the forest, gazing at the treetops
Obtain the white noise playlist
Receive a DIY gift to take home
Open the activity link to start filling out the selfObtain camera filters-awareness questionnaire
Option to purchase various souvenirs to take home as mementos
Using process
Choose a tour guide
Psychological Test
It recommends
Route Planes
Homepage
Experience activities
Receive travel rewards
Design
the Solution
Define
Requirements & Strategies
Prioritization Matrix
Mission ＆ Target
About Psychological Test
Lets travelers take a psychological test before starting the activity, and then recommends two suitable travel plans based on test results.
About Route Planning
Guided by two different natures of experience and relaxation, it is divided into four route planning options for users to choose.
UI Design
UI System
In the UI (User Interface) aspect, the primary challenge lies in making limited visual adjustments within the existing framework. It's crucial to ensure that the visuals within the chatbot align with the product's tone while also adhering to the framework's specifications.
Review
This is our first attempt at using virtual products to enable users to experience the "five senses," requiring us to comprehensively understand various aspects of the forest for each experience. This has made me realize that as a UX designer, one must maintain a thirst for knowledge and be willing to experiment
Local Product Sales Growth
10%
Enhanced customer satisfaction
30%
