Taiwan Life Insurance implements inclusive finance, filling various microinsurance gaps; Cathay Life Insurance independently underwrites over 700 policies per month.
Fragmented, modular microinsurance products launched by various life insurance companies make the products more autonomous, transparent, and immediate, becoming key products that connect various financial scenarios.
According to a report by PricewaterhouseCoopers, the pandemic has shifted people's expectations of insurance over the past three years.
With the availability of digital channels, the focus has moved from the original brand and price misconceptions to the diversity and professionalism of products, along with an expectation for more comprehensive and user-friendly digital services.
McKinsey's research report indicates that insurance underwriting has become continuous to reflect the constantly changing status of customers.
In response to the pandemic and technological advancements, customers increasingly desire the ability to adjust their insurance coverage gaps based on their current circumstances.
According to UXDA's survey, over 50% of users prioritize the smoothness and security of insurance transactions.
Users want digital insurance platforms to respond quickly to their needs and ensure they sfeel secure throughout the process.
According to a report by PwC, people's expectations for insurance have changed over the past three years due to the pandemic.
The pandemic and technology have shifted insurance expectations. Consumers now prioritize modular microinsurance, product diversity, and comprehensive digital services. They seek adjustable coverage and quick, secure responses from digital platforms, presenting opportunities to enhance service comprehensiveness and address coverage gaps.
Users want digital insurance platforms to respond quickly to their needs and ensure they sfeel secure throughout the process.
Based on the above analysis, our design goal is...
How can we integrate the rigid details of insurance policies into policyholders' daily lives, making the information easy to read and understand, and providing 24/7 personalized service support?
Compared to other digital processes, customer satisfaction after purchasing insurance products is the lowest. Providing coverage gap analysis and clear, comprehensive information after purchase can help improve overall satisfaction.
Functionality Design Prioritization
Lay the foundation for inclusive finance by offering users diversified, fragmented, and comprehensive services.
Based on research findings, redesign navigation to focus on commonly used functions.
Reclassify policy types for easier understanding by multi-policyholders; and incorporate commonly used post-policy functionalities into the user context.
Clicking into policy details, place core information prominently; expand details to view provided coverage, resolving complexities in traditional coverage information.
If users have concerns about coverage, clicking on details will provide a visualized detailed analysis, guiding and increasing sales opportunities.
Visualizing policy change records as flowcharts reduces user anxiety by providing clear and understandable information.
If users have concerns about coverage, clicking on details will provide a visualized detailed analysis, guiding and increasing sales opportunities.
Visualizing policy change records as flowcharts reduces user anxiety by providing clear and understandable information.
