How often are they sought out for advice?
Not only do people seek out their opinions and advice—of which they have plenty to share—but they also help oversee the purchases of friends and family members.
They are experienced, well-researched, and informed consumers who love to share their thoughts. With the expansion of car technology, the number of high-quality brands on the market, and rising costs of cars, these folks are incredibly powerful in their level of advocacy and influence.
In the past year, how many people have asked for your opinion about a car or cars in general?
What people are asking them about?
- Half believe that they have been sought out more in recent years due to technology advancements in vehicles.
- Besides tech, some of the most common things that friends and family ask them about are:
1. Vehicle reliability and maintenance
2. Safety and specific features
3. Price/value
4. Performance
5. Vehicle comparisons
How often are they sought out for advice?
More than two-thirds of enthusiasts have at least advanced knowledge around auto care or maintenance, and a third consider themselves proficient or having expert-level skills.
This level of knowledge is precisely what makes them valuable in advising others on reliability, auto maintenance or care considerations, and long-term value of a car—all of which were among the top reasons that people seek out their advice.
The type of maintenance they do on their own vehicles
85%
Replacing wiper blades as needed
77%
Inspecting all fluids
74%
Replacing the air filter
72%
Remove battery corrosion
52%
Oil change
47%
Rotate tires and/or change tires
